Ecommerce Tracking Guide
Track the full ecommerce funnel in GA4, Google Ads and Meta: the right events, item data, transaction IDs, Shopify and WooCommerce setup,…
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Archive
Author: Bappi Hossain
Articles
Meta Conversion API Guide
How the Meta Conversions API works with the Pixel, the main ways to set it up, event deduplication with event_id, and how…
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Google Ads Conversion Tracking Guide
Set up Google Ads conversion tracking correctly with GTM: conversion actions, the conversion linker, purchase values, Enhanced Conversions and testing.
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Server-Side Tracking Complete Guide
What server-side tracking is, when you need it, and how a GTM server container on your own subdomain sends cleaner data to…
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Complete GA4 Setup Guide for Beginners
A step by step GA4 setup for beginners: property, data stream, Google tag through GTM, key events, retention, internal traffic and testing…
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Google Tag Manager Setup Guide
Install Google Tag Manager the right way: account and container, the two snippets, tags, triggers and variables, Preview mode, naming and publishing…
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