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Real Projects. Real Implementations.

A selection of tracking implementations I have delivered for clients. No invented numbers, just what was built.

Ecommerce brand, UK

Ecommerce Tracking Setup

GA4 ecommerce events, Google Ads purchase conversions and Meta events set up through GTM, so every order reaches each platform with the right value.

  • Mapped the store checkout into a clean GA4 ecommerce dataLayer
  • Configured Google Ads purchase conversions with transaction values
  • Connected Meta Pixel and Conversions API with event deduplication
  • Tested each event end to end before handover
GA4GTMGoogle AdsMeta CAPI
Online education platform, Australia

Conversion Tracking Implementation

GTM and GA4 tracking for course purchases on a LifterLMS site, so enrolments and revenue show up correctly in analytics and ad reporting.

  • Built a GTM container around the LifterLMS purchase flow
  • Sent course purchases to GA4 as ecommerce events
  • Verified triggers so tags fire once per real purchase
  • Documented the setup for the client team
GTMGA4LifterLMS
Ecommerce brand, UK

Server-Side Tracking Setup

A GTM server container on a first-party subdomain forwarding events to GA4, Google Ads and Meta for more durable, privacy-aware measurement.

  • Deployed a server-side GTM container on a first-party subdomain
  • Routed web events through the server container
  • Forwarded events to GA4, Google Ads and Meta Conversions API
  • Checked requests and payloads in preview mode
GTM ServerGA4Meta CAPI

Client names and screenshots are shared only with permission. Ask me on a call and I can walk you through a similar setup.

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