Full funnel tracking for online stores
I set up ecommerce tracking on Shopify, WooCommerce and other platforms so every step from product view to purchase reaches GA4, Google Ads and Meta with the right values.
What I set up for you
Full funnel events on Shopify and WooCommerce, from product view to purchase, with correct values.
- Ecommerce dataLayerA clean dataLayer for product, cart and checkout events.
- GA4 ecommerce eventsview_item, add_to_cart, begin_checkout, purchase and more.
- Google Ads purchasesPurchase conversions with transaction values and IDs.
- Meta commerce eventsViewContent, AddToCart, InitiateCheckout and Purchase.
- Checkout trackingHandle hosted checkouts and thank you pages correctly.
- Revenue checksCompare tracked purchases with store orders during testing.
Is this a fit for you?
Shopify stores
Including stores using the Customer Events API.
WooCommerce stores
WordPress stores with custom checkouts or plugins.
Brands scaling ads
Need accurate revenue data before increasing spend.
How I Work With Clients
A simple and transparent process to get your tracking right.
- 01
Audit
Understand the current setup and tracking problems.
- 02
Plan
Define what should be tracked and how.
- 03
Implement
Configure the required tracking systems.
- 04
Test
Verify every event and conversion.
- 05
Document
Provide clear documentation and next steps.
Common questions
Which platforms do you support?
Shopify, WooCommerce and most platforms that allow GTM or custom scripts.
Will purchases be counted twice?
No. Transaction IDs and deduplication are part of the setup.
Can you track subscriptions?
Yes, where the platform exposes the needed data.
Something Isn't Tracking?
Let's Find Out Why.
Tell me what you're trying to measure and what's currently not working. I'll take a look and suggest the best way forward.