More durable tracking with a server container
I deploy server-side Google Tag Manager on your own subdomain, so events are collected in a first-party context and forwarded to your platforms.
What I set up for you
A GTM server container on your own subdomain for first-party data and more durable measurement.
- Server container setupA GTM server container hosted on a provider that suits your budget.
- First-party subdomainMap a subdomain such as data.yoursite.com to the server container.
- GA4 through the serverRoute GA4 events through the server container.
- Meta Conversions APISend server events to Meta with deduplication against the Pixel.
- Google Ads tagsForward conversions to Google Ads from the server container.
- TestingCheck incoming requests and outgoing payloads in preview mode.
Is this a fit for you?
Ad-heavy businesses
Spend meaningful budgets and depend on conversion signals.
Privacy-aware brands
Want more control over what data is sent to vendors.
Ecommerce stores
Need reliable purchase data across several platforms.
How I Work With Clients
A simple and transparent process to get your tracking right.
- 01
Audit
Understand the current setup and tracking problems.
- 02
Plan
Define what should be tracked and how.
- 03
Implement
Configure the required tracking systems.
- 04
Test
Verify every event and conversion.
- 05
Document
Provide clear documentation and next steps.
Common questions
Is there a hosting cost?
Yes, the server container needs hosting. I will explain the options and typical costs before we start.
Does server-side replace my web container?
No. It works alongside your web GTM container.
Is it compliant with privacy rules?
It gives you more control, but you still need proper consent. I set it up to respect consent choices.
Something Isn't Tracking?
Let's Find Out Why.
Tell me what you're trying to measure and what's currently not working. I'll take a look and suggest the best way forward.