Meta Pixel and CAPI, set up properly
I connect Meta Pixel and the Conversions API with correct deduplication, so Meta receives reliable events for optimisation and reporting.
What I set up for you
Meta Pixel plus Conversions API with proper deduplication and stronger event matching.
- Pixel reviewCheck existing Pixel events and remove duplicates.
- Conversions API setupThrough server-side GTM, a platform integration or a gateway.
- DeduplicationMatching event IDs between browser and server events.
- Event match qualitySend the right customer parameters to improve matching.
- Standard eventsPurchase, Lead, AddToCart and other standard events with values.
- Events Manager testingVerify events in Test Events and review diagnostics.
Is this a fit for you?
Meta advertisers
Running ads on Facebook and Instagram.
Stores with missing purchases
Meta reports fewer purchases than the store records.
Lead generation
Want Meta to optimise for real leads.
How I Work With Clients
A simple and transparent process to get your tracking right.
- 01
Audit
Understand the current setup and tracking problems.
- 02
Plan
Define what should be tracked and how.
- 03
Implement
Configure the required tracking systems.
- 04
Test
Verify every event and conversion.
- 05
Document
Provide clear documentation and next steps.
Common questions
Which setup method do you use?
It depends on your platform and budget. I will recommend the simplest reliable option.
Will this double count my conversions?
No. Deduplication is part of the setup and is tested.
Do I need server-side GTM?
Not always. Some platforms have solid native integrations.
Something Isn't Tracking?
Let's Find Out Why.
Tell me what you're trying to measure and what's currently not working. I'll take a look and suggest the best way forward.