GA4 reports that make sense
I set up and repair GA4 properties so the events, conversions and reports reflect how people really use your website.
What I set up for you
GA4 setup or repair: key events, custom dimensions, cross-domain and reporting you can actually read.
- Property configurationData streams, retention, internal traffic filters and referral exclusions.
- Event trackingRecommended and custom events sent through GTM with useful parameters.
- Key eventsMark the right events as key events and link them to Google Ads.
- Custom dimensionsRegister the parameters you need for reporting.
- Cross-domain trackingKeep sessions together across domains and checkout platforms.
- Reporting checkVerify data in DebugView and realtime, then explain what to look at.
Is this a fit for you?
New GA4 users
Moved from Universal Analytics and never finished the setup.
Broken data
Missing events, inflated sessions or strange traffic sources.
Growing businesses
Need reliable data before making bigger marketing decisions.
How I Work With Clients
A simple and transparent process to get your tracking right.
- 01
Audit
Understand the current setup and tracking problems.
- 02
Plan
Define what should be tracked and how.
- 03
Implement
Configure the required tracking systems.
- 04
Test
Verify every event and conversion.
- 05
Document
Provide clear documentation and next steps.
Common questions
Can you fix an existing GA4 property?
Yes. I audit the current configuration and fix it without losing historic data.
Do you build dashboards?
I focus on getting the data right first. Reporting guidance is included.
Is GA4 enough for ecommerce?
With proper ecommerce events, yes. See ecommerce tracking for details.
Something Isn't Tracking?
Let's Find Out Why.
Tell me what you're trying to measure and what's currently not working. I'll take a look and suggest the best way forward.