Google Ads conversions you can trust
I set up and repair Google Ads conversion tracking so Smart Bidding learns from real purchases, leads and calls, not from duplicates or page views.
What I set up for you
Purchases, leads, calls and form submits recorded correctly, with Enhanced Conversions and clean conversion actions.
- Conversion action auditReview every conversion action, remove duplicates and set the right primary goals.
- Purchase and lead trackingTrack purchases with values, form submits, bookings and other key actions through GTM.
- Enhanced ConversionsSend hashed first-party data with conversions for better matching.
- Call trackingTrack calls from ads and clicks on phone numbers on your site.
- Offline conversion importsConnect CRM outcomes back to Google Ads with GCLID capture when needed.
- Testing and documentationVerify each conversion in Tag Assistant and document what fires where.
Is this a fit for you?
Advertisers seeing odd numbers
Conversions in Google Ads do not match orders or leads you actually received.
Accounts using Smart Bidding
Bidding needs clean conversion signals to optimise properly.
Agencies
Need a reliable tracking partner for client accounts.
How I Work With Clients
A simple and transparent process to get your tracking right.
- 01
Audit
Understand the current setup and tracking problems.
- 02
Plan
Define what should be tracked and how.
- 03
Implement
Configure the required tracking systems.
- 04
Test
Verify every event and conversion.
- 05
Document
Provide clear documentation and next steps.
Common questions
Do you need access to my Google Ads account?
Yes, standard access is enough. I also need GTM access and, if relevant, access to your website or store admin.
Will you change my campaigns?
No. This service focuses on tracking. Campaign changes are only made if we agree on them separately.
Can you fix tracking that someone else set up?
Yes. I start with an audit, keep what works and rebuild what does not.
Something Isn't Tracking?
Let's Find Out Why.
Tell me what you're trying to measure and what's currently not working. I'll take a look and suggest the best way forward.